Privacy & Cookie Policy

Last updated: 4 April 2026

1. Introduction
This Privacy & Cookie Policy explains how A2 Coaching & Mentoring (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website (the “Website”) or any services we provide (the “Services”).
By accessing or using our Website or Services, you confirm that you have read and understood this Privacy & Cookie Policy. If you do not agree with any part of this policy, you must stop using the Website immediately.
We may update this policy from time to time. The date of the most recent update is shown above. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.
If you have any questions or concerns, please contact us at ask@a2cm.co.uk.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would appreciate the opportunity to resolve your concerns before you contact the ICO.
Please keep us informed if your personal data changes during your relationship with us.
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2. Who We Are
For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, the data controller is:
A2 Coaching & Mentoring
Office 83820, PO Box 6945
London, W1A 6US
Website: www.a2cm.co.uk
Nominated representative: Andy Austin
Email: ask@a2cm.co.uk
We respect your privacy and will only process your personal data in accordance with applicable data protection laws.
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3. Personal Data We Collect
“Personal data” means any information that identifies you as an individual.
We may collect, use, store, and transfer the following categories of personal data:
3.1 Identity Data
First name, last name, username, or similar identifiers.
3.2 Contact Data
Email address, telephone number, billing address, invoicing address.
3.3 Health Data (with your explicit consent)
Height, weight, measurements, and other information relevant to coaching or mentoring services.
This is considered special category data and is only processed with your explicit consent.
3.4 Financial Data
Bank account details, payment card information.
3.5 Transaction Data
Details of payments made and Services purchased.
3.6 Technical Data
IP address, browser type and version, time zone settings, operating system, device information, and login data.
3.7 Profile Data
Usernames, passwords, preferences, interests, feedback, survey responses.
3.8 Usage Data
Information about how you use our Website and Services.
3.9 Marketing & Communications Data
Your preferences for receiving marketing communications.
3.10 Interaction Data
Information you provide in discussion forums or interactive features.
3.11 Cookies Data
Information collected through cookies and similar technologies (see Section 5).
3.12 Third Party Data
Information received from business partners, analytics providers, payment processors, or other third parties.
3.13 Analytics Data
Data collected via tools such as Google Analytics to understand Website usage.
3.14 Aggregated Data
Statistical or demographic data that does not identify you unless combined with personal data.
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4. How We Collect Your Data
We collect data in the following ways:
4.1 Direct Interactions
You provide data when you:
•    Use our Services
•    Create an account
•    Complete forms
•    Subscribe to publications
•    Request marketing
•    Enter competitions or surveys
•    Provide feedback
•    Contact us by email, phone, or post
4.2 Automated Technologies
We collect Technical, Usage, and Cookies Data as you interact with the Website.
4.3 Third Parties
We may receive data from:
•    Payment processors
•    Analytics providers
•    Advertising networks
•    Service providers
•    Publicly available sources
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5. How We Use Your Data
We will only use your personal data when permitted by law. The purposes include:
•    Providing and managing your access to the Website
•    Delivering Services you request
•    Personalising your experience
•    Processing payments
•    Managing your account
•    Sending service related communications
•    Sending marketing communications (only with your consent)
•    Administering competitions, surveys, or promotions
•    Improving our Website and Services
•    Complying with legal obligations
Legal bases for processing
We rely on:
•    Contract – to provide Services you request
•    Legitimate interests – to improve our Website and Services
•    Legal obligation – to comply with law
•    Consent – for marketing and for processing health data
You may withdraw consent at any time by emailing ask@a2cm.co.uk.
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6. Cookies
We use cookies to improve your experience. Cookies may be:
•    Session cookies – deleted when you close your browser
•    Persistent cookies – stored between sessions
•    First party cookies – set by our Website
•    Third party cookies – set by external providers
Types of cookies we use
•    Strictly Necessary – essential for Website functionality
•    Functionality – remember your preferences
•    Performance – help us understand Website usage
We do not use behavioural advertising cookies.
You can disable cookies in your browser settings, but some features may not function properly.
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7. International Transfers
We may transfer your data outside the UK when necessary for service delivery.
Where we do so, we ensure appropriate safeguards, such as:
•    UK International Data Transfer Agreement (IDTA)
•    UK Addendum to EU Standard Contractual Clauses
•    UK–US Data Bridge (where applicable)
These ensure your data receives an equivalent level of protection.
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8. Data Security
We use appropriate technical and organisational measures to protect your data, including:
•    Encryption
•    Firewalls
•    Access controls
•    Secure servers
We limit access to those who need it for business purposes.
We have procedures to respond to suspected data breaches and will notify you where legally required.
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9. Data Retention
We retain personal data only as long as necessary for the purposes collected, typically:
•    For the duration of our relationship
•    Up to seven years after it ends
•    Longer where required by law
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10. Disclosing Your Information
We may share your data with:
•    Service providers (payment processors, IT providers, analytics services)
•    Professional advisers
•    Regulators or authorities where legally required
•    Third parties in the event of a business sale or restructuring
All third parties must process your data securely and in accordance with the law.
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11. Your Rights
Under UK GDPR, you have the right to:
•    Access your data
•    Correct inaccurate data
•    Request deletion
•    Restrict processing
•    Object to processing
•    Request data portability
•    Withdraw consent
•    Challenge automated decision making
To exercise your rights, contact ask@a2cm.co.uk.
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12. Links to Other Websites
Our Website may contain links to third party sites. We are not responsible for their privacy practices. Please review their policies before providing personal data.
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13. Automated Decision Making & Profiling
We do not carry out automated decision making that has legal or significant effects on you.
If profiling is used to improve our Services:
•    We provide clear information
•    We use appropriate statistical methods
•    We minimise errors
•    We prevent discriminatory outcomes
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14. California Residents (CCPA Notice)
If you are a California resident, you have additional rights under the CCPA, including:
•    Right to know what personal information we collect
•    Right to request deletion
•    Right to non discrimination
We do not sell personal information.
Requests may be submitted to ask@a2cm.co.uk.
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15. Terms & Conditions
Please also review our Terms & Conditions, which govern use of the Website.
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16. Dispute Resolution
We will attempt to resolve any disputes in good faith.
This policy is governed by English law, and the English courts have exclusive jurisdiction.